For Li Auto’s official launch in Egypt, we developed a full-scale campaign positioning the brand as a new benchmark in intelligent electric luxury. We were responsible for creating the brand identity in Egypt, establishing the umbrella platform and defining a clear direction for each model — L6, L7, and L9.

The strategy translated advanced technology into an emotional promise of comfort, freedom, and quiet confidence, unifying all models under the Live Luxury Live Li platform. The result was a cohesive visual and communication system, executed through cinematic master visuals and on-ground assets that introduced Li Auto with clarity, elegance, and strong market presence.

"We developed the campaign logo around the Live Luxury Live Li platform, expressing electric sophistication through extended range, dynamic performance, and refined, future-forward design."

"We secured the win with our Master Visual and Social Media samples. These served as the blueprint for the entire campaign, setting a clear creative direction from day one.

The journey didn't stop there; we navigated several intensive design stages and feedback loops, refining the concepts until we reached the final, approved assets."

- Pitching-

- Finalll -

- Stage 1-

- Stage 2-

- Teasing Phase -

- Launching Phase -

- Cars Brochures -

- Testimonials -