RTX 5090 Dahab Edition
Campaign
Card Design | 360 Campaign
Client: Asus ROG
The ASUS ROG RTX 5090 Dahab Edition launched as a 360° campaign under the theme “From Sands to Skyscrapers.” The idea began with sketches inspired by Arabian gold, desert light, and modern architecture, then evolved into a unified visual story across product design, film, and digital platforms—a celebration of heritage, progress, and power made for the Middle East.
The long history of Islamic arts and traditional ornaments, where writing was used as an aesthetic element, is invoked.
Arabic scripts also reflect cultural and civilizational diversity through their various styles, adding a sense of elegance and sophistication to designs.
The fusion of modernity and tradition through the use of Arabic letters makes them a symbol of balance between authenticity and innovation.
